Chances are, if you have 10 million travel club members scattered across 12 countries -- making you a top-10 volume travel retailer in Europe -- someone's going to be interested in the latest limited-availability, four-star hotel flash sale you're about to post on your site. The problem is, with 250 deals running at any given time and roughly 140 deals opening and closing weekly, finding that someone without blanketing too many members with too much email -- to the point where they ignore them -- becomes a difficult task. That was travel vendor Secret Escapes Ltd.'s technology issue: Controlling overall email noise while still growing sales via email marketing automation. Enter retail AI, which examines data points of consumer behavior and, combined with rules-based marketing automation, cashes in on sales by predicting consumer behavior in future transactions. This means companies can create targeted promotions instead of bulk mailing everyone all the time.